Digital Marketing for Craft SMEs

This comprehensive guide covers the essentials of digital marketing specifically tailored for artisans and craft businesses. We cover social media strategies, building an online presence, and engaging with tourists before they even arrive in your region. Key takeaways: 1. Instagram is your best friend for visual crafts. 2. Storytelling sells the authenticity of your product. 3. Partner with local tourism boards for greater reach.

Introduction to the CRAFT-TOUR Project

Welcome to CRAFT-TOUR! This webinar explains the core objectives of our European initiative to bridge the gap between traditional craftsmanship and modern tourism. Watch the recording to learn how you can benefit from our FSTP funding, mentoring programs, and cross-border networking events.

Packaging Crafts for Travel

A practical article on how to safely package delicate crafts so tourists can transport them home safely. Includes recommendations for eco-friendly packaging materials.